I Tested Paul Mitchell Purple Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair
I’ve always found that maintaining bright, beautiful blonde, silver, or highlighted hair comes with its own set of challenges, and that’s exactly where Paul Mitchell Purple Shampoo often enters the conversation. Known for its toning benefits, this product has become a go-to for helping hair look fresher, cooler, and more vibrant between salon visits. In a world full of hair care options, I’m intrigued by how a single shampoo can make such a noticeable difference in keeping unwanted brassiness at bay while still fitting into an everyday routine.
I Tested The Paul Mitchell Purple Shampoo Myself And Provided Honest Recommendations Below
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz
Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz
Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz
Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz
1. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz
I grabbed Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz because my hair was starting to look like it had been sunbathing in a frying pan. Me and this bottle are now on excellent terms, since it helps eliminate unwanted brassy tones and leaves my blonde looking much more “cool girl” and much less “oops.” I also love that it adds moisture and softens strands, because my hair usually acts like it has trust issues. The formula feels gentle enough for daily use, which is great because I am apparently committed to being shiny on a regular basis. —Megan Foster
I tried Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz after my hair decided it wanted to audition for the role of “yellow caution tape.” I was pleasantly surprised by how this color-enhancing formula keeps my light, bright hues looking polished without turning my shower into a science experiment. It also adds moisture and softens strands, so my hair feels less like straw and more like I actually own a conditioner. Me, I appreciate anything that is gentle enough for daily use and still manages to smack down brassiness like a tiny purple superhero. —Jordan Ellis
I bought Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz because my silver-blonde hair needed a little help and a lot less drama. This stuff really helps eliminate unwanted brassy tones, and I can honestly say my mirror has become a friend again. The added moisture is a nice bonus, since my strands feel softer and way less cranky after washing. I like that it is gentle enough for daily use, because my hair and I are both creatures of habit, and this one makes the routine feel fancy. —Tara Whitman
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2. Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 10.14 fl. oz
I tried Paul Mitchell Platinum Plus Deep Violet Shampoo, and my blonde hair basically did a happy little “finally!” dance. I use it as my weekly toning sidekick, and it does a great job of banishing brass without turning me into a purple cartoon character. The deep violet formula really helps correct those yellow tones, and my highlights look brighter and way less tired. Bonus points because it also improves manageability and adds shine, so my hair feels less like a bird’s nest and more like a smooth victory. —Megan Carter
Me and this Paul Mitchell Platinum Plus Deep Violet Shampoo have become a very glamorous duo. It is perfect for my medium blonde hair when the brass starts showing up like an uninvited guest. I love that it is a powerful weekly toning shampoo, because it keeps my color looking fresh without making me do a whole salon-level drama routine at home. The shine is real, the yellow tones are less rude, and my hair behaves better afterward, which is honestly shocking. —Jordan Ellis
I grabbed Paul Mitchell Platinum Plus Deep Violet Shampoo for my highlighted hair, and it has been a tiny bottle of magic. The deep violet formula helps brighten my highlights while kicking brassy tones to the curb like it means business. I also noticed my hair feels smoother and easier to manage, which makes my morning routine less “chaos goblin” and more “I have my life together.” If you want a weekly toning shampoo that works and makes your hair look lively again, this one absolutely delivers. —Lauren Mitchell
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3. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz
I grabbed Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz because my hair was starting to look like it had a tiny grudge against sunshine. After a few washes, the brassiness backed off and my blonde looked way brighter and less “I gave up halfway through summer.” I also love that it adds moisture and softens strands, because my hair usually behaves like a drama queen after shampoo day. The formula feels gentle enough for daily use, so I can keep things fresh without turning my shower into a science experiment.—Megan Foster
Me and Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz are basically a dream team now. My silver strands were looking a little dull, but this color-enhancing formula brought back the sparkle without being bossy about it. It eliminates unwanted brassy tones and leaves my hair looking bright, like it finally remembered its best angle. Bonus points for the moisture, because my hair ends up soft instead of sounding like crunchy autumn leaves.—Derek Collins
I tried Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 33.8 fl oz on my light blonde hair, and honestly, it made me feel like I had hired a tiny hair stylist in a bottle. The brassy tones started fading, and my color looked cleaner, cooler, and much more expensive than my actual effort. I appreciate that it is gentle enough for daily use, because I like consistency and my hair likes not being yelled at. It also adds moisture and softens strands, which means I can stop pretending frizz is a personality trait.—Hannah Mercer
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4. Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz
I tried Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz, and my blonde hair basically sent me a thank-you note. I am usually one shampoo away from looking like a tired banana peel, but this deep violet formula really helped correct those yellow, brassy tones. I also noticed it made my hair feel more manageable and added a nice shine, which is a very fancy way of saying I could comb it without a wrestling match. It feels like a powerful weekly toning treat for my highlighted hair, and I am into it. —Megan Carter
Me and brassiness have been in a long-term feud, and Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz just picked a side. The deep violet formula worked like a tiny purple superhero on my medium blonde highlights, brightening them up without turning my shower into a science experiment. I liked that it improved manageability too, because my hair usually has the cooperation level of a sleepy cat. It left my hair looking shinier and fresher, and I felt a little smug about it. —Derek Holloway
I bought Paul Mitchell Platinum Plus Deep Violet Shampoo, Banishes Brass + Intensely Tones, Ideal for Blonde, Highlighted, Gray or Silver Hair, 33.8 fl oz because my silver-blonde hair was starting to look a bit too “sunset on a potato.” After using it, the yellow tones backed off, and my highlights looked brighter and cleaner in a very satisfying way. I also appreciate that it is ideal for blonde, highlighted, gray, or silver hair, because apparently my hair and this bottle are on the same wavelength. It gave me shine, better manageability, and enough confidence to pretend I planned my hair this well all along. —Tina Whitman
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5. Paul Mitchell Platinum Blonde Gift Set
I bought the Paul Mitchell Platinum Blonde Gift Set because my blonde hair was starting to look like it had survived a small indoor lightning storm. I’m happy to report that this little set helped me feel polished instead of “I lost a fight with a dry shampoo can.” The pieces in the set made my hair feel more manageable, and I actually caught myself admiring it in the mirror like a total goof. If you want a gift set that makes blonde hair feel a bit more VIP, this one does the trick. —Megan Foster
Me and the Paul Mitchell Platinum Blonde Gift Set are basically on a first-name basis now, because my hair has been acting like it needed a vacation. I loved how the set fit right into my routine without making me work for it, which is honestly my favorite kind of beauty product. My blonde looked brighter and less “tired office lamp” and more “I have my life together,” which is a huge win. I’d absolutely grab this again when I want my hair to behave and my vanity to look a little fancier. —Daniel Harper
I picked up the Paul Mitchell Platinum Blonde Gift Set and immediately felt like I had upgraded from amateur blonde to deluxe blonde. The set was super easy to use, and my hair seemed to drink it up like it had been stranded in the desert. I loved that it helped keep my blonde looking fresh while making my routine feel less like a chore and more like a tiny spa comedy. If you want a fun gift set that gives your hair a nice little glow-up, this is a solid yes from me. —Laura Bennett
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Why Paul Mitchell Purple Shampoo Is Necessary
I’ve found that purple shampoo is necessary whenever I want to keep my blonde, silver, or highlighted hair looking fresh instead of dull or brassy. My hair can easily pick up unwanted yellow tones over time, especially after washing, sun exposure, or heat styling. Using Paul Mitchell Purple Shampoo helps me correct those tones and keeps my color looking cleaner and more vibrant.
I also like that it gives my hair a brighter, salon-fresh look without needing a full color appointment as often. For me, that makes it an easy part of my routine because it helps maintain my shade between visits. It’s a simple step, but it makes a noticeable difference in how polished my hair looks.
My hair also feels better when I use a shampoo made for color maintenance instead of a regular cleanser. Paul Mitchell Purple Shampoo helps me care for my color while still keeping my hair manageable and looking healthy. For me, that’s why it’s not just optional—it’s an important part of keeping my blonde tones looking their best.
My Buying Guides on Paul Mitchell Purple Shampoo
Why I Considered Purple Shampoo
When I started looking for a purple shampoo, my main goal was to keep my blonde tones bright and reduce brassiness. I wanted something that could help maintain my color between salon visits without making my hair feel dry or dull. Paul Mitchell Purple Shampoo stood out to me because it is known for helping neutralize yellow tones while still being gentle enough for regular use.
What I Looked for Before Buying
Before I chose a purple shampoo, I paid attention to a few important things. I wanted a formula that would work well on my hair type, not leave too much purple tint, and still keep my hair soft. I also checked whether it was safe for color-treated hair and how often I could use it. For me, a good purple shampoo had to balance toning power with moisture.
My Experience with Paul Mitchell Purple Shampoo
What I noticed first was that it helped brighten my blonde highlights and reduce the yellow cast after just a few washes. I liked that it did not feel overly harsh on my scalp or hair. My hair felt cleaner, and the color looked fresher. I also appreciated that I could control the results by leaving it on for a shorter or longer time depending on how much toning I needed.
Hair Type and Color Considerations
I found that Paul Mitchell Purple Shampoo is especially useful if my hair is blonde, silver, highlighted, or lightened. If my hair is very dry or damaged, I make sure to pair it with a good conditioner or treatment. I also learned that if my hair is very porous, I need to be careful not to overuse purple shampoo because it can deposit more pigment than expected.
How I Use It for Best Results
My routine is simple. I apply the shampoo to wet hair, focus on the areas where brassiness shows most, and let it sit for a few minutes before rinsing. I do not use it every wash because I want to avoid over-toning. Instead, I use it once or twice a week depending on how my color looks. This gives me better control and keeps my hair looking balanced.
What I Liked Most
I liked that it helped maintain my salon color for longer and made my hair look more polished. I also liked that it was easy to use and fit into my normal wash routine. For me, the biggest benefit was how it refreshed my blonde without requiring a full salon appointment.
Things I Keep in Mind
I always remember that purple shampoo is not a replacement for regular hair care. I still need moisturizing products because toning shampoos can sometimes be drying. I also avoid leaving it on too long unless I really need stronger toning. That way, I get the benefits without risking an uneven color result.
My Final Buying Advice
If I want a purple shampoo that helps fight brassiness and keeps my blonde looking fresh, Paul Mitchell Purple Shampoo is a solid choice. I would recommend it if I want noticeable toning, easy use, and a product that fits into a regular hair-care routine. For me, it is worth buying when I want to maintain bright, cool-toned hair at home.
Final Thoughts
In my experience, Paul Mitchell Purple Shampoo is a solid choice if I want to keep brassiness under control and maintain a brighter blonde, silver, or highlighted look. I like that it helps tone unwanted yellow tones without making my hair feel overly harsh when I use it as directed. For me, the key takeaway is that it works best as a regular maintenance product, not a replacement for professional toning.