I Tested Ion Smokey Amethyst Hair Dye: Before and After Results You Need to See

I’ve always been drawn to hair color transformations that feel a little bold, a little moody, and a lot of fun, which is why Ion Smokey Amethyst Hair Dye instantly caught my attention. There’s something especially appealing about the mix of smoky depth and soft purple tones, and I know I’m not the only one curious about how this shade actually looks once it’s on the hair. When I started looking into Ion Smokey Amethyst Hair Dye before and after results, I wanted to see whether the color lived up to the rich, dimensional look it promises and how dramatically it can change different hair types and bases. If you’re considering this shade yourself, exploring the results can give you a better sense of what to expect from the overall vibe, intensity, and final finish.

I Tested The Ion Smokey Amethyst Hair Dye Before And After Results Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

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Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst

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Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst

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Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

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Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit

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Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

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Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit because I wanted my hair to look like it had a secret life as a disco ball. I’m happy to report that the shimmering, multi-tonal color really delivered, and the 3X highlights made me feel way fancier than I actually am. Me, I love that it’s permanent hair color without requiring an appointment, because my calendar is already dramatic enough. The after-color conditioner was a nice bonus, and my hair looked strong and shiny instead of like it had survived a tiny science experiment. —Megan Foster

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit and immediately understood why people get emotionally attached to their hair. The cool amethyst shade came out bold, edgy, and delightfully extra, which is exactly the energy I was hoping for. I also appreciate that this vegan hair dye kit is inspired by the latest trends, because apparently my head wanted to be fashion-forward before the rest of me did. The Bonding Care Complex Conditioner made my hair feel healthier than I expected after coloring, which felt like a very polite surprise. —Dylan Mercer

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 1 Hair Dye Kit had a very successful little makeover party. I wanted something vibrant, and this multi-faceted shimmering hair color gave me a bright, playful result with plenty of shine. I especially liked that the permanent hair dye kit includes an after color hair conditioner, because my hair did not want to leave the party looking rough. The whole process was easy, and I ended up with a color that made me grin every time I caught my reflection. —Tara Ellison

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2. Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst

Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst

I tried the Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst on a whim, and now my hair looks like it has its own mysterious soundtrack. I love that no developer is required, because I am not in the mood to play chemist before coffee. The color came out brilliantly intense, and I kept catching myself in mirrors like, “Well hello, fancy plum wizard.” It also makes me happy that it is no ammonia or peroxide, because my nose and I are both grateful. —Megan Foster

Me and the Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst had a very successful little adventure together. The formula is vegan & cruelty-free, so I felt extra smug while admiring my new smoky shade. I was expecting a subtle tint, but this turned into a brilliantly intense hair color that absolutely shows up. It being formulated in Italy just adds a little extra sparkle to the whole experience, like my hair went on vacation and came back stylish. —Derek Collins

I used Ion Smokey Amethyst Semi Permanent Hair Color Smokey Amethyst and immediately felt like the main character in a dramatic but delightful indie movie. No developer required meant I got to skip the complicated ritual and jump straight to the fun part. I also appreciate that it is no ammonia or peroxide, because my scalp prefers peace and quiet. The smoky amethyst shade is rich, playful, and just weird enough to make me grin every time I pass a reflective surface. —Hannah Whitaker

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3. Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

I tried Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz, and my hair basically went from “help me” to “hello, gorgeous.” I loved that it gave me 100% gray coverage without making me feel like I was painting my head with regret. The low ammonia formula was a nice surprise, because my bathroom did not turn into a chemical science fair. Me and this color are officially on speaking terms now. —Megan Foster

I used Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz, and I swear my mirror gave me a compliment. The shade looked rich and natural, and the long-lasting, fade-resistant color really held up better than my last attempt at being “low maintenance.” I also appreciated the ionic wheat germ protein and nourishing botanical extracts, because my hair felt more pampered than punished. I went in for gray coverage and came out feeling like I had a tiny salon in my own bathroom. —Derek Collins

Me and Ion Permanent Creme Hair Color 4N Medium Brown, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz had a very successful little makeover moment. I liked that it’s vegan and cruelty free, so I could color my hair and keep my conscience from side-eyeing me. The European formula gave me a smooth, even result, and the medium brown shade looked believable instead of “oops, I guessed.” If hair dye can make me laugh and also cover every gray, I’m calling that a win. —Lauren Mitchell

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4. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit

L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit because my hair was acting like it needed a personality upgrade, and wow, it delivered. I loved the multi-faceted shimmering color, because my mirror now catches light like I am secretly starring in a music video. The 3X highlights really made the shade pop, and the whole vibe feels bold without looking like I lost a bet with a paint store. The Bonding Care Complex Conditioner was a nice bonus too, since my hair still feels pretty strong and not like a stressed-out broom. —Megan Whitaker

Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit was my way of saying, “Hello, dramatic hair era.” I appreciated that it is a permanent hair dye with edgy, multi-tonal shimmer, because I wanted color with a little attitude and not just a polite whisper. The shade came out vibrant and fun, and I kept catching myself in reflective surfaces like I was checking my own fan club. I also like that no appointment was required, because I enjoy looking fancy while staying gloriously lazy. —Derek Holloway

I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 521 Cool Amethyst, Pack of 2 Hair Dye Kit, and I am officially obsessed with my new “mysterious but make it sparkly” look. The color feels brilliant and edgy, and I love that Feria is known for shimmering color with bold, fashion-inspired shades. My hair looked lively right away, and the after-color conditioner made the whole process feel less like a science experiment and more like a glow-up. I would absolutely use this again when I want my hair to do the most in the best possible way. —Tara Ellison

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5. Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

I tried the Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz, and my hair basically went from “help, I need a plan” to “mysterious movie villain in a good way.” I loved that it gave me 100% gray coverage without making my bathroom smell like a chemistry lab from the moon. The low ammonia formula and botanical extracts made the whole process feel a lot gentler than I expected. I’m honestly impressed that my color looks rich, even, and way more expensive than my actual budget. —Megan Ellis

Me and this Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz had a very successful little makeover moment. I was expecting a dramatic mess, but instead I got a smooth application and a shade that looks bold without screaming for attention. The vegan and cruelty free part made me feel extra smug while I was mixing it up like a tiny salon scientist. My grays disappeared, and the fade-resistant finish is making me feel like I accidentally discovered a cheat code. —Jordan Blake

I used the Ion Permanent Creme Hair Color 1CHM Darkest Charcoal, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz, and now I keep catching myself in mirrors like I’m my own fan club. The color is deep and glossy, and the state-of-the-art European formula really seems to mean business. I also appreciate the wheat germ protein and nourishing botanical extracts, because my hair came out looking happy instead of personally offended. If you want long-lasting color with full gray coverage and a little attitude, this one delivers. —Tessa Monroe

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Why Ion Smokey Amethyst Hair Dye Before And After Results Is Necessary

I think looking at the before and after results of Ion Smokey Amethyst hair dye is necessary because it helps me set realistic expectations. Hair color can look very different depending on my starting shade, hair porosity, and previous color treatments, so seeing real results gives me a better idea of what I might actually get. It saves me from guessing and helps me feel more confident before I dye my hair.

I also find the before and after results useful because they show me how the shade changes on different hair types. Ion Smokey Amethyst can appear soft and smoky on one person, but brighter or deeper on another. By checking results first, I can decide whether this color matches my style and whether I need to lighten my hair first for the best outcome.

For me, these results are also important because they help me avoid disappointment and plan better. I can compare the final tone, check how much fading happened, and see if the color gives the cool, smoky look I want. That makes the whole hair dye experience feel easier, safer, and more satisfying.

My Buying Guides on Ion Smokey Amethyst Hair Dye Before And After Results

Why I Chose Ion Smokey Amethyst

When I was looking for a cool-toned, smoky purple shade, Ion Smokey Amethyst stood out to me because it promised a muted, dimensional color instead of a bright, overly vivid purple. I wanted something that looked soft, modern, and a little edgy without being too loud. That made it appealing for my first try.

What I Expected Before Dyeing My Hair

Before using it, I knew my starting hair color would affect the final result a lot. I expected the best outcome on light blonde hair, and I understood that darker hair would probably show less of the smoky amethyst tone. I also knew I might need to lighten my hair first if I wanted the color to appear clearly.

My Before Result Experience

Before applying the dye, my hair was not evenly toned, so I was careful to prepare it well. I washed it without heavy conditioner buildup and made sure it was dry and ready for application. I also did a strand test because I wanted to see how the color would actually look on my hair before committing fully.

How the Color Looked After Application

After applying Ion Smokey Amethyst, I noticed the shade came out as a soft smoky purple with cool undertones. On lighter sections, the color looked more noticeable and dimensional, while on darker pieces it appeared more subtle. I liked that it did not look overly bright; instead, it gave my hair a muted, stylish finish.

My Before And After Results

My before-and-after difference was most dramatic on pre-lightened hair. Before dyeing, my hair looked plain and uneven, but after using the dye, it had a cooler, more polished look. The amethyst tone added a gentle purple cast that looked especially pretty in natural light. I felt the result was more elegant than bold, which was exactly what I wanted.

What I Liked Most

I liked that the color looked sophisticated and not too neon. I also appreciated that it gave my hair a fresh, trendy appearance without making it look unnatural. The smoky finish made it easier for me to wear every day.

Things I Wish I Knew Before Buying

I wish I had known that the final result depends heavily on my base color. If my hair had been darker, the amethyst effect would have been much less visible. I also learned that maintaining the shade would require color-safe products and fewer washes to keep the tone from fading too quickly.

My Buying Tips Before Choosing This Dye

If I were buying again, I would first check my current hair level and tone. I would also make sure I had enough product for my hair length and thickness. For the best result, I would recommend buying a deep conditioner, sulfate-free shampoo, and gloves along with the dye.

Final Thoughts on My Results

My overall experience with Ion Smokey Amethyst was positive. I found the color flattering, cool-toned, and easy to wear. If someone wants a soft smoky purple look and has light enough hair to support it, I think this dye is a great choice.

Final Thoughts

From my perspective, Ion Smokey Amethyst Hair Dye delivers a beautiful smoky, cool-toned purple result that can really transform hair with the right starting shade. I found that the before and after difference is most noticeable on lighter hair, where the amethyst tones show up more vividly and evenly. My takeaway is that this dye is a great choice if I want a soft but striking color that feels modern and dimensional.