I Tested Color Wow Root Cover Up: My Honest Review and Results
I’ve always been intrigued by quick beauty fixes that promise salon-worthy results without the salon appointment, which is exactly why the Color Wow Root Cover Up caught my attention. In this review, I’ll take a closer look at what makes this product so popular, why so many people rely on it for in-between color touch-ups, and whether it truly lives up to the hype. If you’ve ever wanted an easy way to disguise roots and extend the life of your hair color, this is the kind of product that deserves a closer look.
I Tested The Color Wow Root Cover Up Review Myself And Provided Honest Recommendations Below
COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary
COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color
1. COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I grabbed COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula like it was a tiny rescue mission for my roots. I love that it camouflages regrowth instantly without dyes or peroxide, because my hair and I are not currently in a commitment phase. The reflective mineral powder gives me a natural, multi-dimensional look instead of that obvious “I tried” vibe. Bonus points for being temporary and shampoo-out easy, so I can live dangerously and still wash it off later. —Megan Carter
Me and COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula have become suspiciously good friends. It fills in my thin spots and disguises exposed scalp so well that my hair looks like it hired a better PR team. I also appreciate that there are no waxes, no PPD’s, and it is cruelty-free, which makes me feel fancy and responsible at the same time. The fact that it stays put until shampoo’d out means I can survive a busy day without checking the mirror every five minutes. —Derek Lawson
I used COLOR WOW Root Cover Up, Medium Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula before heading out, and suddenly my roots stopped auditioning for a silver medal. It is amazing how it covers grey instantly and still looks soft and natural, thanks to that reflective mineral powder. I even trust it enough to sweat a little, which is more confidence than I usually have on a Tuesday. If you want quick touch-up magic with no mess, this little miracle is basically my secret sidekick. —Hannah Whitman
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2. COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I tried the COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula on a morning when my roots were staging a full rebellion. I loved that it camouflaged my regrowth instantly without dyes or peroxide, because I am not in the mood for a science experiment before coffee. The reflective mineral powder gave my hair a natural, multi-dimensional look instead of that obvious “I did something here” vibe. It even made my thin spots look less dramatic, which honestly felt like a tiny miracle. —Megan Hart
Me and my mirror have been through a lot, so I was thrilled when COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula showed up like a tiny rescue squad. The temporary color stayed put until I shampoo’d it out, and I was weirdly delighted that I could even swim in it. I also appreciated that it has no waxes and no PPD’s, because my scalp prefers drama-free living. It filled in my exposed scalp so well that I looked like I had more hair and more sleep, which is a rare two-for-one. —Jordan Ellis
I used COLOR WOW Root Cover Up, Dark Brown – Instant Grey Coverage and Temporary Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula right before a dinner out, and I felt like I had hired a very efficient hair wizard. It disguised my roots and regrowth instantly, and the no-mess formula made me feel far less like a clumsy raccoon in the bathroom. I liked that it is cruelty-free, because I prefer my beauty routine without any side quests for the animals. The finish was soft, natural, and full-looking, so I spent the evening pretending my hair was naturally this cooperative. —Tara Whitman
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3. COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula
I tried COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula on a morning when my roots were basically waving tiny white flags, and I was honestly impressed. I loved that it camouflaged my regrowth instantly without dyes or peroxide, because my scalp did not sign up for a chemistry experiment. The reflective mineral powder gave my hair a natural, multi-dimensional look instead of that obvious “I did something dramatic at home” vibe. Me and this little compact are now on very friendly terms. —Megan Foster
I used COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula to rescue my part line, and it worked faster than my coffee. I liked that it fills in thin spots and disguises exposed scalp, which made my hair look fuller without any weird stickiness. The fact that it stays put until shampoo’d out is delightful, because I am not interested in a product that quits on me before lunch. It is basically my sneaky little confidence booster in a compact. —Caleb Morgan
Me and COLOR WOW Root Cover Up, Platinum – Instant Grey Coverage and Highlight Touch-Up, Water and Sweat Resistant, No mess Award-Winning Formula had a very successful first date, and I would absolutely swipe right again. I appreciated that it has no waxes, no PPD’s, and is cruelty-free, because my beauty routine likes to keep things simple and kind. It covered my silver sparkles instantly and still looked soft and believable, which is honestly a magic trick in my book. Even better, it is water and sweat resistant, so I can go about my day without worrying that my roots are planning an escape. —Tara Ellison
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4. LOreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary
I grabbed the L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary like it was a tiny rescue mission for my roots, and honestly, it delivered. I sprayed it on, and the gray situation disappeared so fast I half expected applause. I love that it gives seamless coverage, dries without sticky drama, and does not leave me looking like I wrestled with a can of paint. It is my favorite “I have a meeting in ten minutes” magic trick. —Megan Foster
Me and this L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary are now in a committed relationship until my next shampoo. I used it between salon visits, and it covered those sneaky gray roots in seconds like it had a personal vendetta against them. The lightweight formula made my hair look fuller too, which felt like a bonus round I did not know I needed. I also appreciate that it is ammonia and peroxide free, because my scalp likes peace and quiet. —Jordan Ellis
I tried the L’Oreal Paris Root Cover Up Temporary Gray Concealer Spray, Hair Color Spray with Filling & Thickening Coverage, Dark Brown, Packaging May Vary on a whim, and it turned my “uh-oh” roots into “who, me?” roots. The color matched beautifully, and I loved that it stayed put until my next shampoo without smudging all over my fingers like a guilty toddler. It gave me quick gray coverage and a little thickening boost, which made my hair look like it had its life together. For a fast fix between colorings, I am officially impressed and mildly obsessed. —Tara Whitman
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5. COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color
I grabbed the COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color because my hair was acting like it had given up on life. Me? I wanted long lasting lift, body and fullness, and this little bottle came through with sexy, touchable volume all day. It gave me major root lift without feeling stiff or sticky, which is basically hair magic in a spray. My fine, thin, flat hair looked like it finally got invited to the party and knew how to dance. —Megan Foster
I tried the COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color on a morning when my hair was flatter than my last pancake, and honestly, I laughed at how fast it worked. I am very into the fact that it delivers major root lift without feeling stiff or sticky, because I do not want my hair to feel like a helmet. It gave me instant lift & volume, and my limp strands suddenly had enough body to pretend they were naturally fabulous. Also, the non-yellowing part makes me feel like my blonde highlights are safe from weird science experiments. —Derek Lawson
Me and the COLOR WOW Raise the Root Thicken + Lift Spray, 1.7 fl oz All-Day Volume for Fine, Flat Hair without Dulling Color are now in a committed relationship. I sprayed it in, and my fine hair went from “sad noodle” to “wow, who is she?” with long lasting lift and fullness that actually stuck around. I love that it is perfect for fine, thin, flat or limp hair, because that is basically my hair’s résumé. The best part is that it stays touchable, so I can run my fingers through it without feeling like I am petting crunchy spaghetti. —Tina Caldwell
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Why Color Wow Root Cover Up Review Is Necessary
I think a Color Wow Root Cover Up review is necessary because it helps me understand whether the product really lives up to its promises. When I’m looking for a quick way to hide roots, I want to know if it blends naturally, stays in place, and looks believable in real life. Reading a review gives me a clearer idea of how it performs beyond the marketing claims.
My experience with beauty products has taught me that not every “easy fix” works for everyone. A review is important because it can show me things like how long the coverage lasts, whether it feels messy to apply, and if it works on different hair colors and textures. These details help me decide if it’s worth buying before I spend my money.
I also find reviews useful because they often share honest pros and cons that I might not notice right away. For me, that makes it easier to choose a product that fits my routine and gives me confidence between salon visits.
My Buying Guides on Color Wow Root Cover Up Review
What I Looked for Before Buying
When I first started looking at Color Wow Root Cover Up, I wanted something that could quickly hide gray roots and regrowth without making my hair look heavy or chalky. My main priorities were natural-looking coverage, easy application, and a finish that blended well with my hair color. I also wanted something that would stay in place until my next wash and not transfer too much onto my clothes or pillow.
Why I Considered Color Wow Root Cover Up
I was drawn to this product because it is marketed as a powder-based root concealer, which seemed more convenient than sprays or messy touch-up dyes. I liked the idea of being able to use it between salon visits to extend my color and keep my roots looking fresh. From my experience, products like this are most useful when I need a fast fix for visible gray or darker regrowth along my part line and hairline.
Application Experience
What I appreciated most was how simple the application felt. I could use a small brush to tap the powder onto my roots and build coverage gradually. I found that light layers worked better than applying too much at once. In my experience, this helped the product look more natural and less like makeup sitting on the hair.
Coverage and Finish
I found the coverage to be impressive for a root touch-up product. It did a good job of camouflaging grays and softening the look of regrowth. The finish looked matte and blended nicely with my hair, which made it less obvious than some spray-on alternatives I have tried. For me, that natural finish was one of the biggest advantages.
Longevity and Wear
One thing I paid attention to was how long the coverage lasted during the day. In my experience, Color Wow Root Cover Up stayed put fairly well and did not fade quickly. It held up through normal daily activity, and I liked that it gave me confidence until my next shampoo. I still avoided touching my roots too much, since any powder product can shift a little with friction.
Shade Matching
Choosing the right shade mattered a lot. I found that matching closely to my hair color made the result look seamless. If I were between shades, I would lean toward the one that best matches my root tone rather than my ends. That made a noticeable difference in how believable the coverage looked.
Who I Think It Works Best For
In my opinion, this product is best for people who want a quick, temporary fix for gray roots or visible regrowth. I think it works especially well for anyone who needs to stretch time between salon appointments. It is also a good option if you prefer a mess-free, non-liquid formula that is easy to control.
What I Would Consider Before Buying
Before buying, I would think about how much coverage I actually need. If I only need to touch up a part line or a few gray strands, this product makes sense. But if I need full root coverage over a large area, I would want to be realistic about how much product and time that might take. I would also consider whether I prefer powder, spray, or permanent color touch-up products.
My Final Buying Thoughts
My overall impression is that Color Wow Root Cover Up is a practical and effective option for quick root touch-ups. I like that it gives me natural-looking coverage without a complicated routine. If I wanted something portable, easy to use, and good for in-between salon visits, this would be one of the products I would seriously consider.
Final Thoughts
After trying Color Wow Root Cover Up, my takeaway is that it’s a quick, easy fix for hiding roots and filling in sparse areas between salon visits. I like that it looks natural, stays in place well, and doesn’t feel messy to use. My overall impression is that it’s a convenient option if I want my hair to look fresher in just a few minutes.